The evolving demands of CEE e-commerce shoppers
CEE online shoppers are setting a high bar this Christmas, with expectations for fast, flexible delivery, trusted logistics partners, and convenient returns dominating their purchasing decisions. According to DHL's E-Commerce Trends 2025 report, these factors are critical conversion drivers globally. A staggering eight out of ten shoppers abandon their carts if their preferred delivery option isn't available, and nearly three-quarters walk away due to inconvenient returns. The report specifically notes Poland as one of Europe's most demanding e-commerce markets, where 82% of consumers will not complete a purchase if they don't trust the delivery provider. This data underscores that logistics is no longer just a cost center but a fundamental component of customer satisfaction and sales.
Beyond basics: the rise of social commerce, AI, and sustainability
Beyond traditional delivery expectations, CEE consumers are increasingly looking for innovative and responsible shopping experiences. Social commerce is booming, with seven in ten consumers anticipating they will shop mainly via social media by 2030, and half of Czech shoppers already making purchases through these platforms. Artificial intelligence is also entering the gift hunt, with 70% of consumers keen on tools like virtual try-ons and voice search. Furthermore, sustainability is a growing concern; one in three shoppers abandon purchases over environmental issues, and many are willing to wait longer for greener delivery options. These trends demand a highly adaptable and technologically advanced supply chain capable of integrating new digital tools and supporting eco-friendly operations.
How logistics infrastructure meets these expectations
To successfully navigate these complex demands, businesses need robust logistics infrastructure that offers scalability, efficiency, and flexibility. This means investing in or partnering with facilities that provide automated picking and packing for speed and accuracy, late cut-off times, and weekend operations to meet tight delivery windows. Critically, these fulfillment centers must have the capacity to handle seasonal surges, ensuring consistent service during peak times like Christmas. Integration with diverse last-mile solutions, such as parcel lockers, and the implementation of sustainable packaging and optimized transport routes are also essential to cater to both consumer convenience and environmental concerns.
The strategic importance of warehouse location and technology
For businesses looking to meet CEE shopper demands, the choice of warehouse and office space is paramount. Proximity to key transport networks, major population centers, and cross-border routes in CEE directly impacts delivery speed and cost-efficiency. Modern warehouse facilities equipped with advanced automation, energy-efficient systems, and adaptable layouts are crucial for supporting the dynamic needs of e-commerce – from rapid fulfillment to efficient reverse logistics for returns. Investing in strategically located, technologically advanced industrial real estate ensures that businesses can optimize their supply chain, reduce operational costs, and ultimately enhance customer satisfaction.
Future-proofing your e-commerce operations with the right space
As the CEE e-commerce landscape continues to evolve with ever-increasing shopper expectations, the right logistics partner and, crucially, the right physical infrastructure become non-negotiable. Businesses must secure warehouse and distribution space that is not only scalable and efficient but also supports innovation in delivery, returns, and sustainability. By investing in modern, well-located industrial real estate, companies can build a resilient supply chain that adapts to future trends, ensures customer trust, and drives sustained growth in this vibrant market.
Source: property-forum.eu
