Evomag's strategic investment in Bucharest logistics

 

Online retailer evomag, a major player in Romania's electro-IT market, has significantly bolstered its operational capabilities with a €500,000 investment in a state-of-the-art logistics center in Bucharest. This strategic move, completed just ahead of the Black Friday campaign, is designed to support long-term growth and streamline peak period operations. The new facility underscores the increasing demand for advanced warehouse solutions in the Romanian capital.

 

Key features of the advanced logistics hub

 

Situated in Sector 3, specifically within the Apollo Center on Drumul între Tarlale, the new warehouse spans an impressive 4,000 square meters. This substantial space provides a 50% increase in storage capacity and critically, doubles the daily order processing capacity, enabling faster delivery times for customers. For businesses evaluating potential warehouse spaces, these metrics highlight the tangible benefits of strategic location and ample area.

 

Driving operational efficiency through technology

 

The €500,000 investment was meticulously allocated to space outfitting, the acquisition of modern material handling equipment such as reach trucks and electric forklifts, and crucially, the implementation of the Mantis Warehouse Management System (WMS) provided by Senior Software. This advanced WMS offers complete visibility over stock, automates key processes, and optimizes the entire operational flow from reception to delivery. Such technological integration is vital for reducing order processing times and ensuring high accuracy in package preparation, offering a blueprint for other companies seeking to modernize their supply chains.

 

Strategic advantage for peak seasons and sustainable growth

 

The timing of this investment is particularly strategic, designed to effectively manage the rigorous Black Friday campaign (running from October 24 – November 9). With double the stock compared to last year and an anticipated sales growth of up to 15%, evomag is well-positioned. The enhanced operational flows and extended processing capacity are expected to ensure that over 90% of Black Friday orders are delivered within a maximum of 7 days. As Mihai Pătraşcu, CEO of evomag, stated, “The new warehouse and extended operational capacity help us control the entire process much more efficiently, from product reception to customer delivery,” emphasizing the importance of a robust logistics backbone for customer satisfaction and sustained business expansion.

 

Implications for businesses seeking commercial space in Bucharest

 

Evomag's substantial investment serves as a prime example for businesses seeking to lease or invest in commercial and industrial real estate in Bucharest. It demonstrates the critical need for scalable, technologically integrated logistics solutions to meet evolving customer expectations for rapid delivery and seamless service. The strategic location in Sector 3, coupled with advanced infrastructure, underlines the value of well-chosen warehouse space in maximizing operational efficiency and supporting significant growth, particularly in competitive e-commerce markets. The relocation of the pick-up point to the new facility also highlights the benefit of integrated customer touchpoints within a modern logistics hub.

 

Conclusion: a forward-looking investment in Romania's logistics landscape

 

By doubling its processing capacity and significantly enhancing its storage and technological infrastructure, evomag not only prepares for immediate peak demand but also lays a strong foundation for future growth. This investment reflects a broader trend in Romania's e-commerce sector, where robust logistics and efficient warehousing are paramount for market leadership and customer satisfaction. Businesses looking to expand or optimize their operations in Bucharest should consider these factors when evaluating industrial and warehouse properties.

 

Source: zf.ro