The company took over the brand Joe from three Romanian entrepreneurs 14 years ago. Constantly developing over time, the factory is currently producing a total volume exceeding 6,000 tons annually, on a market which has a total volume of 12,000 tons, with an estimated value of approx. EUR 55 million.


“We invested more than EUR 10 million since the takeover of the local brand Joe, money invested mainly in the factory’s development, in equipments, trainings but also in continuous processes of technologisation and refurbishment.”, has declared Herve de Froment, general manager Nestle Romania. (sursa: