Global cleaning technology leader, Kärcher, has inaugurated its third manufacturing facility in Romania, located in Curtea de Argeș. This new unit, known as CER 3, represents the largest investment by the German group in Romania to date, totaling 115 million euros.

 

Key Details of Kärcher's Expansion

- Investment Size: 115 million euros

- Location: Curtea de Argeș, Romania

- New Facility Size: 15,000 square meters

- Total Production Area in Romania: Over 60,000 square meters

- Goal: Consolidate regional supply chain, enhance production capacity for various equipment and components.

- Features: Equipped with rotomoulding technology and modern testing laboratories.

 

This expansion significantly increases Kärcher's production capacity in Romania, highlighting a strategic move to adapt to growing demand and strengthen its European supply chain.

 

Validation of Romania as a Strategic Industrial Hub

An investment of this scale by a global leader like Kärcher validates Romania's position as an attractive location for industrial operations within Europe. It signals confidence in the country's infrastructure, workforce, and logistical capabilities.

Major investments like this stimulate economic activity in the region and can lead to increased demand for supporting services and infrastructure, including industrial and warehouse facilities. While the new factory is in Curtea de Argeș, it contributes to the overall perception and reality of Romania as a viable base for European operations, influencing the market for industrial space across key regions.

 

Long-Term Growth Perspective

Kärcher's move reflects a long-term strategy to build resilience and efficiency by reducing reliance on external sources and integrating local suppliers. This perspective aligns with the needs of businesses seeking stable, growing markets for their own facilities.

The inauguration coincides with Kärcher Group's 90th anniversary, marking this expansion as a significant milestone in their global strategy and a testament to Romania's growing appeal for foreign direct investment in the industrial sector.