The American giant Procter & Gamble, one of the largest players in the world market for consumer goods, will develop the new production unit as a greenfield investment. The construction of the factory will begin this month, in Urlaţi, Prahova County, near the already existing production facility where the company is manufacturing hair care products.

"We expect to begin construction of the plant in September 2019, construction that would be completed in the first part of 2021. Production would then begin", officials of the American group say. 
P&G will thus build the first greenfield project of the last decade in the non-food goods segment. The most recent major investment also belongs to P&G, it is the Urlaţi factory, an investment of over $ 100 million.

The Americans have not communicated the total value of the investment, but the group will receive state aid worth about 30 million lei. (Source: zf.ro)